Posing For E-Commerce Shoots Home

How to Pose for E-Commerce Shoots – For Males & Females

Goal of E-Commerce Posing:

• Highlight fit, fabric, and movement of the clothing.
• Keep poses neutral, consistent, and clean.
• Let customers visualize how the product would look on them.

FEMALE MODEL E-COMMERCE POSING TIPS:

1. Neutral Front Pose

• Feet hip-width apart or one slightly forward.
• Shoulders relaxed, arms down or softly bent.
• Chin slightly down, eyes neutral or soft smile.

2. ¾ Turn (Three-Quarter)

• Turn your body slightly (30–45 degrees) to one side.
• Helps show shape without exaggeration.
• Hands on hips or arms relaxed.

3. Back Shot

• Arms either down naturally or holding hair up (if showing back detail).
• Stand tall, don’t slouch.

4. Side View

• Show the garment’s profile: length, drape, fit.
• Keep posture tall and core engaged.

5. Movement Shot

• Walking forward, turning, or light twirl.
• Show how the fabric flows.

6. Accessory/Detail Posing

• Gently touch or point toward jewelry, bags, or heels.
• Keep hands soft and elegant.

Avoid:

• Over-posing, exaggerated angles, dramatic expressions, or intense eye contact.
• Hands stiff or fists clenched — keep everything fluid and natural.

MALE MODEL E-COMMERCE POSING TIPS:

1. Standard Front Pose

• Feet shoulder-width apart.
• Relaxed arms or light hand-in-pocket.
• Neutral face or soft expression.

2. ¾ Turn (Slight Angle)

• Slight rotation helps show body shape and garment fit.
• One hand in pocket or arms relaxed at sides.

3. Back View

• Hands down or resting casually behind.
• Stand upright, show fit across shoulders and back.

4. Side Profile

• One leg slightly forward.
• Perfect for showing shirt/jacket side seams or pant fit.

5. Movement Shot

• Walking pose (freeze mid-step) or jacket flowing while turning.
• Hands adjusting cuffs, collar, or bag strap — looks dynamic.

6. Grooming Product/Fashion Accessory

• Watch, bag, belt, eyewear — subtly highlight them with small hand movements or focus looks.

Avoid:

• Stiff posture, overly serious expressions, or extreme flexing.
• Aggressive posing (save that for fashion/editorial).

Bonus Tips for All Genders:

• Posture is everything: Keep spine straight, shoulders back.
• Stay hydrated to avoid puffiness.
• Grooming: Clean nails, moisturized skin, styled hair (not overly done).
• Wear the right underwear: Seamless, nude-toned or supportive depending on the outfit.
• Watch the eyes: Soft focus or slight squint looks more relaxed than a wide-eyed stare.

Final E-Commerce Pose Checklist: